The first of our cocktails this evening is the Pimm’s Cup, perhaps the quintessential English summer cocktail. Using Pimm’s No. 1 Cup as a base it combines traditional white (clear) lemonade and a variety of fruit slices.

Pimm’s No. 1 Cup is an English brand of gin-based fruit cup, first produced in 1823 by James Pimm as an aid to digestion. He servded it in a small tankard known as a “No. 1 Cup”, hence its subsequent name, in his oyster bar in the City of London, near the Bank of England.

Pimm’s is most popular in England, particularly southern England. It is one of the two staple drinks at the Wimbledon tennis tournament, the Chelsea Flower Show, the Henley Royal Regatta and the Glyndebourne Festival Opera – the other being champagne. The first Pimm’s Bar opened at the Wimbledon tournament in 1971; every year, over 80,000 pints of Pimm’s cocktail are sold to spectators. Along with champagne, it has been declared one of two official drinks of Wimbledon, and it has also gained popularity among British universities. A Pimm’s is also a standard cocktail at British and American polo matches.

The brand experienced a revival in the early 2000s following a 2003 advertising campaign, which featured a humorous classic upper-class “Hooray Henry” character called Harry Fitzgibbon-Sims (portrayed by Alexander Armstrong) with the catchphrase “It’s Pimm’s o’clock!”,[14] somewhat mocking their own traditional advertising and appeal. Diageo’s 2010 campaign featured a more diverse range of characters representing different elements of the Pimm’s cocktail (Pimm’s No.1 being an Englishman in red and white blazer, lemonade being three young women in yellow, ice represented by a mature man), coming together to the theme tune of 1970s British television show The New Avengers.

Pimm’s – from Wikipedia, the free encyclopedia

AuthorThe Cocktails Must FlowCategoryCucumber, Lemonade, Mint Leaves, Orange Wheel, Pimm\'s The Original Number 1 Cup, StrawberryDifficultyBeginner

James Pimm, a farmer's son from Kent, became the owner of an oyster bar in the City of London, near the Bank of England. He offered the tonic (a gin-based drink containing a secret mixture of herbs and liqueurs) as an aid to digestion, serving it in a small tankard known as a "No. 1 Cup", hence its subsequent name.

In 1851, Pimm's No. 2 Cup and Pimm's No. 3 Cup were introduced. Pimm's began large-scale production in 1851 to keep up with sales to other bars. The distillery began selling it commercially in 1859. In 1865, Pimm sold the business and the right to use his name to Frederick Sawyer. In 1880, the business was acquired by future Lord Mayor of London Horatio Davies, and a chain of Pimm's Oyster Houses was franchised in 1887.

Over the years, Pimm's extended their range, using other spirits as bases for new "cups". After World War II, Pimm's No. 4 Cup was invented, followed by Pimm's No. 5 Cup and Pimm's No. 6 Cup in the 1960s.

The brand fell on hard times in the 1970s and 1980s. The Oyster House chain was sold, and Pimm's Cup products Nos. 2 to 5 were phased out due to reduced demand in 1970, after new owners, The Distillers Company, took control of the brand. In 1986, The Distillers Company was purchased by Guinness PLC, and Pimm's became part of Diageo when Guinness and Grand Metropolitan merged in 1997. In 2004, Pimm's introduced Pimm's Winter Cup, which consists of Pimm's No. 3 Cup (the brandy-based variant) infused with spices and orange peel.

The discontinued No. 6 Vodka Cup variety was reinstated in 2015 following a successful campaign led by a group of enthusiastic Vodka Cup Pimm's drinkers. However, despite a promise from the parent company and Pimm's owner Diageo to keep No. 6 in production, it is no longer possible to buy Vodka Cup Pimm's.

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